In working on a recent blog project I was at a loss for a moment when faced with the question “What is better for my SEO, Blogger or WordPress?” For a moment I was unsure and had to consult the ‘Oracle Google’. What I didn’t realize is that there are multiple sides to the question. Are we looking at a free blog, or a blog within a folder on an existing domain? (your site.com/blog). With all of the options available, it was clear that some research was in order.
After a bit of searching the web, I finally came across an informative blog on the topic by Tim Brooks that compares the features of each service, both with and without hosting it on your website. While certain features don’t carry over with WordPress in terms of monetization, both services offer a user-friendly solution to managing your blog.
In terms of SEO performance, the Yoast SEO plugin on WordPress is unmatched. Blogger does offer a plugin called All in One SEO, however it does not offer the same functionality that the Yoast SEO plugin offers, such as the page analysis feature. The page analysis feature in the Yoast Plugin critiques the SEO on any page, and then outlines what is missing- definitely a useful feature.
Blogger has a few features to boast about as well, including a tracking function that tells you how many page views each blog receives. This is particularly useful when scouring Google Adwords for keywords an blog topics because it can be deduced from the traffic counter which blog titles have the most user interest.
On Page or Off Page Blog Hosting?
There are a number of ways to drive traffic to a website via a consistently updated blog. The question here, however, is the type of blog you want to manage. Hosting a company blog is a great way to increase traffic by providing fresh content for search engines on a daily basis. In this instance, a blog acts as ‘Link Bait’. Link Bait is general, useful information in a blog format that encourages other bloggers to link to. This increases back links to the website, thus improving SEO.
Another way to improve SEO and back links is to set up a blog separate from a company’s website. This affords many options to the blog owner, and can be very effective if done correctly. For SEO purposes, it is strongly recommended that any external blog be set up on a unique URL such as ‘www.onlinemarketingblog.com’. Do not host it through WordPress or Blogger using their URL in combination with your own; ‘yourwebsite.blogger.com’. While the latter of the two will increase page traffic through back linking each blog, Google usually stops paying attention after five links from the same website point to your page.
Monetizing an external blog can pay for monthly hosting fees if your community and page traffic is built up properly. Having a blog community with daily content will soon turn your external blog into an automated source of income that doubles as a back link hub for your company website. Once your blog has thousands of visitors per day, begin advertising your company website in addition to your Google Adsense advertisements for added page traffic.
Consulting an SEO professional is the best way to start when building an online blog. Many offer set up, and sustained blogging services to ensure your website blog becomes an automated source of SEO and income. WordPress and Blogger are both great solutions when it comes to blog management, with WordPress a little heavier on the SEO side with the Yoast Plug. Be sure that you are ready to produce consistent, original content when you launch your blog. You can fall from the top of search results very quickly if daily content is not managed with a strong keyword strategy.