Google Penguin is an algorithm used by Google that is aimed at rewarding credible content, while filtering websites that violate Google’s webmaster guidelines out of top page results. When it comes to Penguin 2.0, content is king. Google rewards websites for unique, frequent content that comes from a credible source, so any company serious about their website should be incorporating a Google Authorship Markup.
The new algorithm now puts a focus on keyword density, content type, source, content related to the author, links on the content, links to the content and the consistency of content related to the business online. Penguin 2.0 even goes as far to consider the amount of Facebook Likes, Twitter Followers, and Google+ followers of a business when ranking them in search results. That being said, one of the best ways to satisfy the all mighty Penguin is to participate in all of Google’s programs such as Webmaster Tools, Authorship Markup and any others that you find relevant to your business. Remember, Google favors local businesses in search results, so if your business has a physical address, creating a Google Place Page can drastically increase local SEO. Try consulting a local SEO service for an analysis of your current SEO to better understand the best direction to go in.
Different from Panda?
Google’s algorithm that was established before Penguin 2.0 is known as Panda. While Penguin focuses on content credibility and source, Panda was more focused on spamdexing and link bombing. Like Penguin 2.0, Google Panda gave the boot to many websites. According to a blog by Mark Nunney, 12% of search results were affected and many sites experienced a 50% decrease in search traffic.
Results of Penguin 2.0 introduction.
When Penguin was introduced in April of 2012, it resulted in over 700,000 websites submitting reconsideration forms through Google Webmaster Tools. Of those, 600,000 of them were black hat and less than 25,000 were unnatural links. This opened a new window of opportunity for websites that have real people producing content on their website on a consistent basis.
Is your website safe from the Penguin and Panda?
The most important thing to do right off the bat is to complete a Google Authorship Markup and link your website to your Google+ Page. With the integration of the Penguin algorithm, everything is now taken into account for SEO, including the content related to the authors online. There are still recent reports of Panda being updated as recently as May of 2013, resulting in less strict perimeters. In any case, the algorithms are still being adjusted as Google moves along so expect to see some changes in traffic along the way.
By establishing a consistent content creation strategy your website is sure to stay well ranked and within the good graces of Google. Be sure to produce original, helpful content, and stick to only a few categories per Google Authorship Markup to ensure Google views you as credible in your field.