Content Optimization: An SEO Tutorial

Monday, 09 September 2013 by

Any company serious about their website and SEO should know that the days of blindly attaining high page rank links are over.  With recent tweaks to Google’s algorithms and the addition of Google Penguin, the new credibility focus is unique content and social networking. Here are a few tips for content optimization and strategy to

On August 19th and 20th, the team at Evolve was lucky enough to have the opportunity to check out the Agenda Trade Show in Las Vegas.  We were fortunate enough to meet with some of the surf and skate industry’s key players in fashion.  From sneakers and skateboards to clothing and notebooks, creativity and innovation

Finding online marketing gurus that are worth their salt is a challenging task that most business owners are currently facing.  With so many services to choose from it can be confusing which services have actual marketing gurus working for them.  Here are a few points to help in your search for the online marketing guru

What is a Google Authorship Markup? Google Authorship Markup is a tool that verifies and protects the content you create on the web.  This is set up by adding links to your website and blog to your Google+ account under your ‘Contributes To’ section.  Over time, if another website attempts to steal content from your

What is Google Authorship? Google Authorship is a new method of evaluating the credibility of content on a blog or website.  Prior to Authorship Markup and the Penguin algorithm, Google was flooded with monetized niche content websites from less than credible sources.  To weed out unqualified content sources, Google Authorship ranks bloggers for only a

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What is Google Penguin 2.0?

Tuesday, 06 August 2013 by

Google Penguin is an algorithm used by Google that is aimed at rewarding credible content, while filtering websites that violate Google’s webmaster guidelines out of top page results.  When it comes to Penguin 2.0, content is king.  Google rewards websites for unique, frequent content that comes from a credible source, so any company serious about

Down and Dirty Social Media

Tuesday, 06 November 2012 by

Evolve is here to further guide you in your quest for “celebrity” viral status. Sounds dirty, right? That’s because it is, in the best way possible~