Converting “Likes” to “Leads”…Are you getting the most from your social media?

by / Monday, 15 October 2012 / Published in Blog, Facebook Management, Social Media

One of many questions businesses ask about social media is “How much should I post about my business?”
There is no easy answer to this question. In fact, the answer is always changing. In order to have an effective social media presence, a business must constantly monitor the content it is putting out there. This means that someone should be watching Facebook analytics on post content constantly to understand what content is engaging followers. This can change on a month to month basis, depending on your industry.

I have always encouraged clients to step outside the norm a bit when posting to Facebook. It’s best to have an innovative strategy that no one has tried yet, along with a few fail safe strategies consisting of tried and true public relations tactics.

Why do a contest for an Ipad on Facebook if the following your profile gains do not become buyers of your product or service? Viral Reach. Increasing the viral reach of a Facebook profile increases the number of people who see your posts. The idea here is that if 1 person with 500 friends “Likes” your page, those 500 friends now become a part of your profiles viral reach. Theoretically speaking, the odds are that at least 1 of these 500 friends will be interested in your service or product just because their friend “Liked” your page.

How much should you post about your company on social media? As much as you want! It is best to have a variety of posts going out not limited to just news about your company. As long as everything balances out with your posting content, there is no reason why you shouldn’t advertise incentives and deals to social media followers. The key here is moderation.