Content Optimization: An SEO Tutorial

Monday, 09 September 2013 by

Any company serious about their website and SEO should know that the days of blindly attaining high page rank links are over.  With recent tweaks to Google’s algorithms and the addition of Google Penguin, the new credibility focus is unique content and social networking. Here are a few tips for content optimization and strategy to

In working on a recent blog project I was at a loss for a moment when faced with the question “What is better for my SEO, Blogger or WordPress?”  For a moment I was unsure and had to consult the ‘Oracle Google’.  What I didn’t realize is that there are multiple sides to the question.

What is a Google Authorship Markup? Google Authorship Markup is a tool that verifies and protects the content you create on the web.  This is set up by adding links to your website and blog to your Google+ account under your ‘Contributes To’ section.  Over time, if another website attempts to steal content from your

What is Google Authorship? Google Authorship is a new method of evaluating the credibility of content on a blog or website.  Prior to Authorship Markup and the Penguin algorithm, Google was flooded with monetized niche content websites from less than credible sources.  To weed out unqualified content sources, Google Authorship ranks bloggers for only a

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What is Google Penguin 2.0?

Tuesday, 06 August 2013 by

Google Penguin is an algorithm used by Google that is aimed at rewarding credible content, while filtering websites that violate Google’s webmaster guidelines out of top page results.  When it comes to Penguin 2.0, content is king.  Google rewards websites for unique, frequent content that comes from a credible source, so any company serious about