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As the growth of Facebook continues, the need for innovative marketing methods online continues.  It seems as though Facebook changes every day, now offering an embedded post option allowing users to include a Facebook post in the body of a blog.  With so many innovations, it helps to have a core foundation of tactics that

Social media is a powerful tool for growing a business online.  Using Facebook for business, marketing, and sales lead generation is becoming widely used because companies are able to reach consumers when their guard is down in a cyber-social setting. Whether your company uses a social media manager, or an in house employee, it is

The act of ‘Liking’ things on Facebook is one of the most effective, yet overlooked actions in the social media manager’s toolbox. By Liking pages, posts, and comments, the Viral Reach of your Facebook profile is drastically improved. But Why?? Each time you perform an action on a Facebook profile such as Liking, Sharing, and

One of many questions businesses ask about social media is “How much should I post about my business?” There is no easy answer to this question. In fact, the answer is always changing. In order to have an effective social media presence, a business must constantly monitor the content it is putting out there. This

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