Content Optimization: An SEO Tutorial

Monday, 09 September 2013 by

Any company serious about their website and SEO should know that the days of blindly attaining high page rank links are over.  With recent tweaks to Google’s algorithms and the addition of Google Penguin, the new credibility focus is unique content and social networking. Here are a few tips for content optimization and strategy to

In working on a recent blog project I was at a loss for a moment when faced with the question “What is better for my SEO, Blogger or WordPress?”  For a moment I was unsure and had to consult the ‘Oracle Google’.  What I didn’t realize is that there are multiple sides to the question.

On August 19th and 20th, the team at Evolve was lucky enough to have the opportunity to check out the Agenda Trade Show in Las Vegas.  We were fortunate enough to meet with some of the surf and skate industry’s key players in fashion.  From sneakers and skateboards to clothing and notebooks, creativity and innovation

Finding online marketing gurus that are worth their salt is a challenging task that most business owners are currently facing.  With so many services to choose from it can be confusing which services have actual marketing gurus working for them.  Here are a few points to help in your search for the online marketing guru

What is a Google Authorship Markup? Google Authorship Markup is a tool that verifies and protects the content you create on the web.  This is set up by adding links to your website and blog to your Google+ account under your ‘Contributes To’ section.  Over time, if another website attempts to steal content from your

Developing a Blog Strategy

Tuesday, 27 August 2013 by

An SEO cornerstone for any website is a content rich company blog that is updated frequently.  Developing a blog strategy is key when trying to capture multiple keywords to rank your website in organic search results.  Before you go off in multiple directions trying to reach for many keywords, it is beneficial to have a

When developing a social media strategy for a business it is important to establish a clear direction with both long and short term goals.  It is important to take into account the goals of the business.  Do you want to increase sales leads, build awareness, provide information, or a combination of the three? However grand

Finding room for a social media manager’s salary in a marketing budget can be difficult with the competitive market for social media specialists.  Larger companies even have teams of employees that update their growing social networks.  Depending on the budget, it’s very effective to hire a social media manager in addition to a third party

What Makes a Social Media Manager?

Tuesday, 20 August 2013 by

What is a social media manager and do I need one?   This is a question many companies are asking as they build online marketing programs for their business.  Many times, contracting a social media manager is the best way to go.  But what are the industry standards for a social media manager? In venturing

What is Google Authorship? Google Authorship is a new method of evaluating the credibility of content on a blog or website.  Prior to Authorship Markup and the Penguin algorithm, Google was flooded with monetized niche content websites from less than credible sources.  To weed out unqualified content sources, Google Authorship ranks bloggers for only a

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