What is Google Penguin 2.0?

Tuesday, 06 August 2013 by

Google Penguin is an algorithm used by Google that is aimed at rewarding credible content, while filtering websites that violate Google’s webmaster guidelines out of top page results.  When it comes to Penguin 2.0, content is king.  Google rewards websites for unique, frequent content that comes from a credible source, so any company serious about

As the growth of Facebook continues, the need for innovative marketing methods online continues.  It seems as though Facebook changes every day, now offering an embedded post option allowing users to include a Facebook post in the body of a blog.  With so many innovations, it helps to have a core foundation of tactics that

Is your business about to embark on a journey into the ‘Twitter-sphere”?  Well strap in because there is a lot to learn about using Twitter for business and customer service.  There are many strategies and philosophies regarding how to use Twitter for business purposes, however many fall short because they fail to take in to

Social media is a powerful tool for growing a business online.  Using Facebook for business, marketing, and sales lead generation is becoming widely used because companies are able to reach consumers when their guard is down in a cyber-social setting. Whether your company uses a social media manager, or an in house employee, it is

The act of ‘Liking’ things on Facebook is one of the most effective, yet overlooked actions in the social media manager’s toolbox. By Liking pages, posts, and comments, the Viral Reach of your Facebook profile is drastically improved. But Why?? Each time you perform an action on a Facebook profile such as Liking, Sharing, and

Before posting to social media profiles, or even engaging with users online, it is necessary to have a set strategy in place.  Claiming a social media presence for your business is a lot like planning for a long road trip.  You need to at least have the bare essentials, but more importantly you need your

If a business posts too much about their product or service it can result in followers running for the hills. Then again, posting too little about your business can result in your audience losing sight of what your social media profile is all about.

SEO for Social Media

Thursday, 27 December 2012 by

Many people have been looking for answers as to how SEO plays a role in social media. It is actually quite simple~ your business needs to understand what people are talking about online.

The use of Twitter for promoting a website’s blog is a powerful combination. Using these 6 basic steps, a business owner can develop a strong Twitter following that builds brand credibility, and engages users.

Almost 63% of U.S. shoppers plan to do most of their Christmas shopping online. And, only online business entrepreneur with planned marketing strategies can win the game by drawing maximum traffic on their site.